Samsung Electronics is expected to undergo an organizational reshuffle and revamp its corporate atmosphere following poor performance in the recent third quarter and a public apology from the head of its semiconductor business.
Amid growing concerns due to delays in high-bandwidth memory (HBM) supply and losses in the foundry business, Samsung has expressed its determination to find a breakthrough by improving its organizational culture.
According to industry sources, Samsung's Device Solutions (DS) division is preparing for a major organizational restructuring to address communication issues between departments.
Samsung is also set to revise the 'Semiconductor Workers' Creed,' which has long served as a guiding principle for its semiconductor business, with a large-scale personnel reshuffle anticipated by the end of the year.
The move for change comes after the company reported an operating profit of 9.1 trillion won for the third quarter, falling short of market expectations.
Jung Hyun-chun, head of Samsung's DS division (Vice Chairman), issued an unusual apology, acknowledging the responsibility for the underperformance.
Notably, Samsung is losing ground in the memory market to SK Hynix, as it has failed to pass NVIDIA’s quality tests in time.
Although Samsung recorded its highest-ever sales, weak operating profit highlights the urgency for improving profitability.
Industry insiders are closely watching to see whether Samsung can turn this crisis into an opportunity for resurgence, drawing on past experiences of overcoming challenges. There is growing attention on whether the company can restore its technological competitiveness and achieve a breakthrough through organizational culture innovation.
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Samsung Electronics Moves to Refresh Atmosphere Amid Semiconductor Crisis… Organizational Restructuring Expected
Samsung Electronics is expected to undergo an organizational reshuffle and revamp its corporate atmosphere following poor performance in the recent third quart
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