Shinsegae Group's annual shopping festival, "Korea SSG Day," will be held from November 1 to 10, marking the largest event in its history.
This event will feature the participation of 18 of the group's online and offline affiliates, offering a variety of special deals and events.
SSG Day, now in its fifth year, will take place for the first time over a span of 10 days.
The event will include two weekends, offering customers abundant shopping benefits.
In particular, the scale of this year's SSG Day is expected to reach approximately 1.9 trillion KRW.
Under the theme of "SSG Day Signature Top 100," Shinsegae Group has carefully selected essential items, offering popular food, home appliances, furniture, and more at significantly discounted prices.
E-Mart will offer up to 50% off all grades of Korean beef, sell 60 eggs for 8,980 KRW, and offer Russian king crab at its lowest price of the year.
Shinsegae Department Store will collaborate with popular brands to provide special deals on fashion, cosmetics, and living products, while Shinsegae L&B will sell the popular wine "Dos Copas" for 8,900 KRW.
Travel deals will also draw attention from customers.
SSG.com has prepared special deals on one-way flights to popular destinations like Japan, Southeast Asia, and China. Fukuoka flights will be available for around 50,000 KRW, and Da Nang flights for around 110,000 KRW, with additional discounts on travel products through live broadcasts.
A particularly eye-catching event is the "100 Billion Won Bitcoin Giveaway," in collaboration with the cryptocurrency exchange Bithumb.
From October 21 through the SSG Day period, participants who share the official event schedule will receive a share of the total 100 billion KRW in Bitcoin.
Shinsegae Group has prepared a variety of clearance sales and experiential content to establish SSG Day as Korea’s answer to Black Friday.
At Starfield Goyang, a new experiential concept called “SSG Day Village” will be introduced, with external partners joining in to provide a wide array of exciting events.
A Shinsegae Group representative stated, "We have focused all of the group's capabilities to ensure that SSG Day goes beyond simple shopping to become a festival of coexistence and sharing," and pledged to provide customers with the best possible benefits.
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