On the 8th, Shinhan Bank held its '2024 Second Half Management Strategy Meeting' at its headquarters in Jung-gu, Seoul, outlining its strategic direction for the second half of the year to become a "bank chosen by customers."
During the meeting, CEO Jeong Sang-hyeok stated, "It is important to accurately identify and resolve what customers want," emphasizing the need to provide innovative services that reflect customer needs and to develop differentiated solutions utilizing digital technology.
In particular, CEO Jeong stressed, "Gaining customer trust is of utmost importance," and added, "Internal control should be established as an organizational culture, not just as a compliance norm, to build the image of a 'trusted bank.'"
Shinhan Bank presented 'customer engagement' as the key keyword for its second-half management strategy, focusing on enhancing customers' practical satisfaction. To this end, the bank plans to link customer demands discovered in the field with the headquarters' innovation activities and create an organizational culture that can respond flexibly to changes.
Additionally, Shinhan Bank aims to discover new growth engines in the global market, accelerate digital transformation, and proactively prepare for the future financial environment.
The management strategy meeting concluded with a separate workshop for sales field leaders, preparing for the swift implementation of the second-half strategy.
Meanwhile, Shinhan Bank is also actively engaging in financial consumer protection and fulfilling social responsibilities. The bank provides financial products and services to address social issues such as low birth rates and housing stability, and is promoting various projects to support vulnerable groups.
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Shinhan Bank CEO Jeong Sang-hyeok Announces 'Customer-Centric' Management Strategy, Emphasizing Internal Controls and Differenti
On the 8th, Shinhan Bank held its '2024 Second Half Management Strategy Meeting' at its headquarters in Jung-gu, Seoul, outlining its strategic direction for t
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